Article
How AI Is Transforming Marketing — and Why Accessibility Can't Be an Afterthought
AI-powered marketing tools are changing how brands reach audiences at scale. But as personalization accelerates, accessibility must be built in from the start — not bolted on later.
AI is reshaping marketing faster than most organisations can adapt. Personalised ad copy, dynamic landing pages, chatbots that handle thousands of conversations simultaneously, predictive audience segmentation — these capabilities were science-fiction ten years ago and are now table stakes for growth teams. But there is a quiet cost embedded in this acceleration: as marketers move faster, accessibility is too often left behind.
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